What this fun contest does (live demo):

  1. It builds hype around a current sporting event
  2. It invites and reminds your customers that you’ll be streaming the game live
  3. It builds excitement toward the event
  4. It collects email addresses
  5. It sends a thank you for entering email
  6. It keeps you connected to your customers even when they’re not at your business
  7. Brand reinforcement – Customers can enter multiple times (in this case once per day)
  8. Use the email addresses to remind customers of future events and contests